When it comes to investing, Fidelity simplifies the endeavor with commission-free pricing and a very easy-to-use platform. Along with the extensive stock research they make available at your fingertips, getting the latest educational support could not be easier.
A longtime leader of excellence in the industry, their name is trusted and synonymous with offering great services, simplicity, and affordability in stock trading.
That's why we rank Fidelity as our top pick for the best online stock broker. We also use Fidelity in for ourselves (learn what other tools we use here). With their commission free pricing, 0.00% expense ratio mutual funds, and great customer service, they are one of the best places to invest.
- Full service broker with robust online, mobile, and physical locations
- Commission-free for stock, option, and ETF trades
- Allows every account type, and most investment options
Fidelity Investing Details
$0 for Stock, Options, and ETF trades
Taxable, IRA, Trust, and More
Benefits of Fidelity
Fidelity offers commission-free pricing of stock, options, and ETF trades. Plus, Fidelity is the only brokerage (currently) that offers 0% expense ratio mutual funds. This puts them slightly ahead of the other big names in the space, such as Vanguard or Schwab.
Plus, Fidelity offers many commission-free mutual funds that you can invest in.
Fidelity also offers fractional share investing - meaning that you don't need to buy a whole share of a company to invest. That is great for people looking to get started investing with just a little bit of cash!
Another perk of Fidelity is that many of their accounts require $0 minimum to open - such as any IRA or education savings account. If you combine this with no-cost investing in ETFs, you have a very inexpensive portfolio.
Their highly detailed, extensive investment research is conducted by more than 20 different, independent third-party research firms, and offers reports on more than 4,500 stocks. Screen strategies for researching stocks, options, and ETFs that have been organized by independent third party experts are offered. These can also be used to create your own custom screens with the available 140 unique filters. This feature is one of their best, and for those who are interested, Fidelity offers a free 30-Day Research trial.
Additionally, Fidelity offers real-time monitoring lists which enable one to track the stocks of interest. An array of notifications are available through their email service and especially through their mobile apps, which can be set accordingly if you would like to receive alerts on trade notifications, balance updates, market news, or areas of stock research.
Fidelity has also recently launched a robo-advisor service and will begin by offering the program to existing customers to test out the service before releasing it nationally.
Also, Fidelity’s commitment to customer service is worth mention. Phone support is available 24/7, live chat is offered through their website, and if you would prefer to speak to someone in person, they have over 180 branches. They offer countless services geared towards educating and informing the customer like offering seminars in their locations regularly and webinars through their online learning center.
See how Fidelity compares using our Online Stock Broker Comparison Tool.
Innovative Trading Platform
As a trading platform, Fidelity offers trading options through their website, and their Active Trader Pro for desktop. Boasting simplicity in navigation, with a range of comprehensive offerings, it is a seriously user-friendly service.
The Active Trader Pro service is offered to customers who qualify, meaning those who trade at a minimum of 36 times within a rolling 12-month span. Securities such as stocks, bonds, options, ETFs, mutual funds and Forex are tradable through their platform.
Additionally, Fidelity’s impressive mobile app platform offers the same advanced features available on desktop and gives customers access whenever they need it. It has the added benefits of offering quotes in real-time, multi-leg options trading, and even Fidelity’s research sector in a scaled-down, mobile-friendly format, making it a highly versatile tool to have on your smartphone or tablet.
The Fidelity Health Savings Account
Fidelity is the first major broker to offer a consumer facing HSA as a stand alone product. As a result, we've named Fidelity to be our top pick for the best health savings account. They offer a fee-free health savings account product, and within that account, you still get access to all the best funds and investment options you'd expect from Fidelity.
Plus, you can combine this with their cash management account, and make spending from Fidelity a cinch,
Cons Of Fidelity Investments
While there aren’t many, there are some things to keep in mind about Fidelity that may not fit the needs, or may be considered a detractor to some traders. Some platforms and tools Fidelity offers are restricted to only high-volume traders, such as the Active Trader Pro.
Certain charting tools are available exclusively to those who place more than 120 trades per year, and their Wealth-Lab Pro feature limits access to a minimum of 36 trades per year, and traders must have a minimum in assets of $25,000.
How To Open A Roth IRA At Fidelity
Check out our video about how easy it is to open a Roth IRA at Fidelity:
Final Verdict of Our Fidelity Review
For serious investors looking for maximum versatility online, Fidelity offers a wide range of benefits that can work for those who are looking for the best rates, free commissions, a wealth of research, a solid level of customer service, and state of the art tools that get the job done.
Overall, they provide a great service to those who want simplicity, low rates per trade, mobile accessibility, and in-depth research. They are by far the best for long-term investors, but short-term traders may find shortfalls.
Fidelity Review 2020
Commissions & Fees - 100
Customer Service - 100
Ease Of Use - 100
Tools & Resources - 100
Investment Options - 100
Specialty Services - 100
Fidelity provides a great service to those who want simplicity, commission-free trades, mobile accessibility, and in-depth research.