Advertise With The College Investor
The College Investor has covered student loans, paying for college, and personal finance since 2009. Our audience of students, parents, and borrowers is making real money decisions, and they reach us every month through our website, newsletter, podcast, video, and social channels.
Our Audience
Reader survey and platform analytics
Student loans and college costs touch every generation. Millennials in their prime borrowing and parenting years make up our largest group, and our readers range from college students to retirees helping pay for a grandchild's degree.
Our readers use U.S. financial products, from federal student loans and 529 plans to bank accounts and credit cards.
- College students
- Parents paying for college
- Student loan borrowers
- Recent graduates
- Beginning investors
- Public service workers
Our Reach
Numbers as of September 2026
Website And Newsletter
News, reviews, and tools for readers researching their next money decision.
- 350,000+Monthly Readers
- 2,800+Articles Published
- 17,000+Newsletter Subscribers
- 42%Average Newsletter Open Rate
Social
Daily news and explainers across Facebook, Instagram, and more, from the last 30 days.
- 18.6MFacebook Views
- 8.2MInstagram Views, Reaching 1.2M Accounts
- 258KContent Interactions On Facebook And Instagram
- 69,200Facebook Followers, Plus 29,700 On Instagram
Video
Short-form video and long-form breakdowns of student loan and college news.
- 12.4MTikTok Viewers In The Last 12 Months
- 100,400TikTok Followers
- 26,600YouTube Subscribers
- 308K3-Second Views On Facebook Videos And Reels In The Last 30 Days
Podcast
The College Investor Audio Show, publishing since 2017.
- 45,000Monthly Downloads
- 4.7M+Lifetime Downloads
- 1,000+Episodes Published
Built For Financial Brands
Partners of every kind are welcome
Most of our partners come from financial services, where our readers are already making decisions about where to bank, borrow, and invest.
- Banks
- Credit unions
- Investment firms
- Fintech companies
- Lenders
Fluent In Regulated Marketing
We work within the disclosure rules, compliance reviews, and approval steps that financial brands go through, and we plan for that time from the start.
One Plan Across Every Channel
A single campaign can run across our website, newsletter, social, video, and podcast, with one team keeping the message consistent.
Advertising Solutions
Built around your goals, from new customers to brand awareness
Affiliate Marketing
Pay for results with placements in our reviews and comparisons, where readers are ready to choose a product.
Native Advertising
Stories developed with our team that teach readers something useful and introduce your brand along the way.
Sponsored Placements
Featured spots on high-traffic pages, so your offer shows up where readers are already researching.
Social Media Collaborations
Posts, stories, and Reels across channels that drew more than 26.8M views in the last 30 days.
Video Marketing
Integrations in short-form and YouTube videos that explain money topics in plain language.
Podcast Placements
Host-read spots and sponsored segments on a show with 4.7M+ lifetime downloads.
Get In Touch With Our Team
Email us directly, and we'll send our media kit and talk through what fits your goals.
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