
TurboTax is a strong market leader in online tax preparation services. Going into 2023, TurboTax remains the most popular tax preparation software for several reasons.
While it’s not the cheapest, it offers an industry-leading easy-to-navigate user interface with wide support for nearly any tax situation.
Even though it’s more expensive than others, it remains a top pick due to its intuitive user interface and options to upgrade for varying levels of support from a tax professional.
Here’s a dive into the pros and cons of TurboTax to help you understand if it makes sense for your needs. Also, check out how TurboTax ranks in our annual list of the best tax software.
TurboTax Details | |
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Product Name | TurboTax |
Federal Price | Starts at $0 |
State Price | Starts at $0 (For simple tax returns only with Free Edition) |
Preparation Type | Self-Prepared and Expert Help |
Promotions | None |
TurboTax Walk-Through Review Video
TurboTax - Is It Really Free?
TurboTax Online offers free filing for some users. Households with W-2 or Social Security Income only qualify for the free tier. The Free filing option also allows filers to claim the Child Tax Credit, Student Loan Interest Deduction, and the Earned Income Credit.
Unfortunately, TurboTax’s Free tier is limited to simple tax returns only - not all taxpayers will qualify. Tax returns with HSAs, child care expenses, charitable contributions, unemployment income, other income, deductions, or credits won’t be able to use the Free edition.
The next tier, TurboTax Deluxe, costs over $100 for State and Federal filing combined.
Try TurboTax Free (simple tax returns only) here >>
Related: Best free tax software this year
What's New In 2023?

TurboTax 2023 officially launches in December. You can start working on your taxes early, but the IRS doesn’t accept returns until January 23. Because of last-minute changes from the IRS, it may be best to hold off until the IRS begins accepting returns to start doing your taxes.
After a few years of major tax changes related to the 2017 tax law and Covid-19 stimulus payments, taxes are staying relatively similar for 2023.
Here are other changes to look out for:
- The biggest changes relate to tax brackets and limits for retirement accounts, which increased for both 2022 and 2023.
- There are higher brackets for capital gains taxes, increases in the Earned Income Tax Credit, a bump up in the gift tax exclusion, health flexible spending account (FSA) contribution limits, and a higher adoption tax credit, among other limit changes.
- Be aware of potential state-level changes. For example, the California Middle Class Tax Refund may be important to the state's tens of millions of filers. Before starting your online tax return, look into any state tax law changes that may be significant to you.
In 2022, TurboTax added major upgrades to its forms for tax changes in the American Rescue Plan, such as questions about stimulus payments and the Advanced Child Tax Credit.
This year, we also saw the addition of TurboTax Full Service, where you can hand off your tax return to a tax pro for full-service preparation.
In 2023, we named TurboTax our top pick for Best Overall Tax Software. TurboTax was also selected as Best Tax Software to Maximize Deductions, Best For Cryptocurrency Traders, Best for Virtual Tax Preparation, and Best for Tax Advance Refund Loans. TurboTax was also named runner-up in several categories. You can see all our picks for Best Tax Software in 2023 here.
Related: See our tax refund calendar for 2023.
Does TurboTax Make Tax Filing Easy In 2023?
TurboTax is the leader in easy-to-use tax software. It offers hundreds of integrations designed for every kind of filer. In many cases, you can connect directly with your bank, brokerage account, and even some cryptocurrency accounts to automatically download and calculate taxes for those accounts.
Rideshare drivers can connect their app straight to TurboTax. Depending on your employer, you may be able to look up and download your W-2 information without typing in any financial data. When you have a PDF version of a tax form, you can typically upload it into TurboTax, and the app will automatically add information from the form where needed.
The things TurboTax doesn’t automate are kept simple with clear guides for nearly every tax form and supported tax scenario. The software uses easy-to-understand questions to guide users through complex filing rules. With robust examples, plenty of information pop-ups, and a quick-search system, users are likely to get through filing without much confusion, even if they don’t have an accounting background.

TurboTax Top Features
TurboTax is perhaps the easiest, most robust tax filing software today. Its user experience is second to none. Here are some of its top features.
Question And Answer Guidance
TurboTax uses a simple question-and-answer model to guide users through the software. The questions are phrased so users don’t get overwhelmed when answering. If you get stuck or don’t know what something means, you can click a pop-up to get more information or search for the term or form from the top navigation bar.

Expert Tax Assistance
TurboTax has a pricey upgrade option that allows filers to work with a certified tax expert. TurboTax Live users can have their questions answered by tax experts, ensuring their returns are accurate. This can be a nice feature for people who think they have taxes under control at first, but later find out they’re in over their heads.
If you’re midway through your taxes and decide you want or need help, you can upgrade at any time. You can either access tax support for your questions or have a tax pro take care of your entire tax return.
Tax Form Integrations
TurboTax has hundreds of official integration partners. When you get a W-2, 1099, or 1098 from these partners, TurboTax can connect and download information from the employer or financial institution. These integrations can speed up the time it takes to complete your tax return and prevent manual error if you make a typo.
In addition to these integrations, TurboTax connects to QuickBooks, Uber, Lyft, Square, and other sources to make self-employed filing easier. When direct connections are not supported, you’re still often able to upload a PDF version of your tax form for TurboTax to process.
Cryptocurrency Support
TurboTax is the first leading tax software to partner with cryptocurrency exchanges and crypto accounting software programs. Coinbase users can directly import transactions from their accounts. People who use hardware wallets, CoinLedger (formerly CryptoTrader.Tax), CoinToken, and other official partners can also import data easily.
If you trade, invest, or transact with cryptocurrencies, you could easily have hundreds or thousands of transactions per year. Manually entering that would be tedious and extremely time-consuming. Depending on the cryptocurrency account software you use, you may connect to TurboTax directly or have to download and import a spreadsheet, such as a CSV, XLS, or XLSX file.
Low Jargon
TurboTax makes tax filing simpler by cutting out unnecessary tax jargon. Info bubbles and explainers make it easy for anyone to use some more “complex” features, such as depreciation or expense calculators. Real estate investors, small business owners, and side hustlers are likely able to navigate their tax returns without a professional.
Tax Calculators
TurboTax offers excellent calculators for retirement contributions that flag issues when filers accidentally over contribute to retirement accounts. You can also use TurboTax to calculate depreciation expenses, where applicable.
TurboTax Drawbacks
TurboTax offers excellent tax software designed to make filing easy for nearly everyone. With TurboTax, even filers with complex situations should be able to file independently. However, this software comes with drawbacks, notably related to cost.
Paid Tiers Are Expensive
TurboTax is the most expensive mainstream consumer tax software. Users who appreciate TurboTax’s features and integrations may decide the software is worth the added price. Plus, it can be difficult to know which tier you need if you're an inexperienced filer. There are a lot of stories of people who thought they qualified for free, only to end up paying a lot to file their taxes.
Some people may find suitable tax software from a competitor at a lower price.
Limited Free Filing
TurboTax’s Free filing is limited to people with W-2 and Social Security income. Those with HSAs and deductible child care expenses won’t qualify for the free filing option. If you start through the IRS Free File portal, you can’t upgrade to a paid version, so be careful where you sign up and start working on your taxes.
Added Fees For Audit Support
Audit support is included with TurboTax Free. But users who have to use the Deluxe level or higher will need to pay for MAX support to get this benefit, which costs $60. This costs more than the price of the FreeTaxUSA software, which includes audit support.
TurboTax Price And Plans
TurboTax has four pricing tiers, with additional tax situations supported in higher-cost tiers. Prices between the tiers increase sharply, but some groups will still find the software worth every penny.
Plan | Free | Deluxe | Premier | Self-Employed |
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Best For | W-2 income, Earned Income Tax Credit (EIC) and child tax credits (Limited interest or dividend income) | Itemizers, HSA contributions, People with child care expenses | Landlords, investors | Self-employed people (including gig workers) |
Federal Cost | $0 | $59 | $89 | $119 |
State Cost | $0 | $59 per state | $59 per state | $59 per state |
TurboTax Live (Federal) | $79 | $119 | $169 | $199 |
TurboTax Live (State) | $44 | $64 per state | $64 per state | $64 per state |
TurboTax Full Service (Federal) | $199 | $249 | $359 | $389 |
TurboTax Full Service (State) | $44 | $64 | $64 | $64 |
* Pricing as of March 1, 2023
TurboTax tends to adjust prices throughout the tax season, with discounts available at certain points of the year. December and January are generally the best time to lock in low rates. The steepest discounts tend to go away by March. Filers who wait until April typically pay the most.
How Does TurboTax Compare?
TurboTax is a leader in usability and functionality, but the superior experience comes with a premium price tag. TurboTax includes very little with its free tier, and the next tier clocks in at over $100 when including a state tax return.
In many cases, filers don’t need everything that TurboTax offers. Less expensive solutions such as TaxSlayer or FreeTaxUSA often make more sense than TurboTax.
However, TurboTax is the number one choice for crypto traders, stock traders, rental property owners, and small business owners who can benefit from its usability.
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Rating | ||||
Stimulus Credit | Free+ | Free+ | Free+ | Free+ |
Unemployment Income (1099-G) | Deluxe+ | Free+ | Deluxe+ | Classic+ |
Student Loan Interest | Free+ | Free+ | Deluxe+ | Free+ |
Import Last Year's Taxes | Free+ | Free+ | Free+ | Free+ |
Snap A Pic of W-2 | Free+ (other imports also available) | Free+ | Free+ | Not Available |
Multiple States | Up to 5 | Not Free+ | Not advertised | Classic+ |
Multiple W-2s | Free+ | Free+ | Free+ | Free+ |
Earned Income Tax Credit | Free+ | Free+ | Free+ | Free+ |
Child Tax Credit | Free+ | Free+ | Free+ | Classic+ |
Dependent Care Deductions | Deluxe+ | Deluxe+ | Deluxe+ | Classic+ |
HSAs | Deluxe+ | Deluxe+ | Deluxe+ | Classic+ |
Retirement Contributions | Free+ | Free+ | Free+ | Free+ |
Retirement Income (SS, Pension, etc.) | Free+ | Free+ | Free+ | Free+ |
Interest Income | Free+ (Limited Income) | Free+ | Deluxe+ | Classic+ |
Itemize Deductions | Deluxe+ | Deluxe+ | Deluxe+ | Classic+ |
Dividend Income | Free (Limited Income) | Deluxe+ | Deluxe+ | Classic+ |
Capital Gains | Premier+ | Premium+ | Premier+ | Classic+ |
Rental Income | Premier+ | Premium+ | Premier+ | Classic+ |
Self-Employment Income | Self-Employed | Premium+ | Self-Employed | Classic+ |
Audit Support | Included with Free, all others must upgrade | Worry-free audit support add-on only | Not Offered | Premium+ |
Small Business Owner (over $5k in expenses) | Self-Employed | Self-Employed | Self-Employed | Classic+ |
Free Tier Price | $0 Fed & | $0 Fed & | $0 Fed & | $0 Fed & |
Deluxe Tier Price | $59 Fed & | $54.99 Fed & $44.99 Per State | $46.95 Fed & | $29.95 Fed & $39.95 Per State |
Premier Tier Price | $89 Fed & | $74.99 Fed & $44.99 Per State | $69.95 Fed & $54.95 Per State | $49.95 Fed & $39.95 Per State |
Self-Employed Tier Price | $119 Fed & | $114.99 Fed & $44.99 Per State | $94.95 Fed & $54.95 Per State | $59.95 Fed & $39.95 Per State |
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How Do I Contact TurboTax Support?
TurboTax users can access multiple levels of support. For basic software-related questions, you can select the ‘Help’ icon from the software menu to open the "TurboTax Assistant." From there, you can ask questions and find relevant help articles.
“Live Assistance” from enrolled agents or CPAs is available for a higher fee. TurboTax Live gives you access to tax professionals for questions beyond the software. If you have questions about your tax situation, this is the plan you would need if you can’t solve them yourself.
If you want an expert to handle everything from beginning to end, you can now choose TurboTax Live Full Service and hand off your tax documents to one of TurboTax's professional tax preparers.
Is It Safe And Secure?
TurboTax is a leading software company focusing heavily on data privacy and security. It encrypts all customer information at rest and requires multi-factor authentication.
Although TurboTax employs industry-standard security measures, it's still highly targeted by hackers seeking personal and financial information. The company updated its security measures in response to a vulnerability exposed in a January 2021 cyber attack.
Where To Buy TurboTax
We recommend you use the online version of TurboTax tax software rather than using a disk and installing it on your computer. Your data is usually safer online in a secure cloud managed by TurboTax owner Intuit. And online tax information is always saved as you go. If your computer crashes mid-way through preparing your return, you will retain all your hard work.
TurboTax Online: The easiest way to buy TurboTax is through their website. You can select the plan that works for you, or you can start at any level, and you'll be given the option to upgrade if your tax return requires those features. You only pay when you file, so try it risk-free to decide if you like it before you buy.
Amazon: Amazon offers an Amazon Exclusive where you can get a Federal and State return with one Federal e-File included. Check out the Amazon deal here.
Retail Stores: Many stores will also carry TurboTax for at least a few months of the year, typically from December through April. You can find TurboTax downloads and CDs at Target, Costco, Walmart, Office Depot, Office Max, Staples, and other retailers.
Is It Worth It?
TurboTax consistently sets the standard for tax software usability. It's easy to use and motivates you to push through to the end. More importantly, TurboTax’s partnerships and integrations automate large portions of the tax filing process for many users.
TurboTax would be the top choice for nearly all filers if it weren't for the cost. However, lower-priced options like TaxSlayer Classic and FreeTaxUSA may be better for those on a budget.
We recommend H&R Block Premium as a solid alternative for side hustlers.
We recommend TurboTax as the top choice for landlords, cryptocurrency investors and traders, and most stock investors. People with complex tax needs often agree that saving time is worth the extra cost.
TurboTax FAQs
Here are some common questions we get about TurboTax every year:
Is TurboTax Free?
TurboTax offers a free tier that is relatively limited. Some users may find that they need to upgrade to higher tiers.
Can TurboTax Online help me file my crypto investments?
Yes, TurboTax has a built-in integration with Coinbase that allows a direct import of all transactions from Coinbase. It is also an official partner of CoinLedger (formerly CrypoTrader.tax) and allows imports from sources like CoinTracker.
I didn’t receive the full amount for Advanced Child Tax Credit Payments. Can TurboTax help me get the rest?
Yes, TurboTax specifically emphasizes the Advanced Child Tax Credit Payments in its initial interview. This helps users prepare to enter the necessary info throughout the filing. If a user didn’t receive the correct amount, TurboTax would ensure that filers get the right amount via the Recovery Rebate Credit. The funds will be lumped in with the rest of the tax refund.
DoesTurboTax offer refund advance loans?
TurboTax is offering refund advance loans up to $4,000 this year. Refund advance loans are paid into Credit Karma Money checking accounts. Funds are accessible through the Credit Karma Visa® Debit Card or online banking. The loans are 0% interest loans and are repaid automatically as soon as the IRS refunds your money. Virtual cards are available instantly. Physical cards arrive in a week or two.
Does TurboTax offer any deals on refunds?
TurboTax Online software isn’t currently advertising any specific refund deals. However, certain downloadable software packages from Amazon advertise a 3% refund boost when users accept their refund on Amazon Gift Cards.
Is TurboTax Better Than H&R Block?
It depends. We found H&R Block to be better for cost and does a better job than most competitors in terms of usability. TurboTax includes an easier user interface, though, and it can make tax filing easier and faster. Your tax return results should be nearly identical with either.
TurboTax Features
Federal Cost |
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State Cost |
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Audit Support | Included with Free, everyone else is $49.99 for Audit Defense |
TurboTax Live |
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TurboTax Live Full Service |
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Tax Extension | Yes (Free) |
Import Tax Returns | Yes, PDFs or tax data files |
Unlimited Amendments | Yes |
Self-Employment Income | Yes, with the Self-Employed tier |
Itemize Deductions | Yes (Deluxe+) |
Deduct Charitable Donations | Yes (Deluxe+) |
Customer Service Options | Help Center, Live Assistance From Tax Pros, Full Service |
Web/Desktop Software | Yes |
Mobile Apps | No |
Promotions | None |
TurboTax 2023 Review
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Navigation
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Ease Of Use
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Features And Options
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Customer Service
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Plans And Pricing
Overall
Summary
TurboTax is a top pick for taxes due to its simplicity and upgrade options for support from a tax professional.
Pros
- Easy, yet robust, user experience
- Many third-party integrations
- You can now hand off your tax return to a tax pro for full-service preparation if you need it
Cons
- Priciest option for doing your own taxes on the market
- Most people don’t need everything it offers
- You may need upgrade to get answers from a tax professional

Eric Rosenberg is a financial writer, speaker, and consultant based in Ventura, California. He holds an undergraduate finance degree from the University of Colorado and an MBA in finance from the University of Denver. After working as a bank manager and then nearly a decade in corporate finance and accounting, Eric left the corporate world for full-time online self-employment.
His work has been featured in online publications including Business Insider, Nerdwallet, Investopedia, The Balance, Huffington Post, and other financial publications. When away from the computer, he enjoys spending time with his wife and three children, traveling the world, and tinkering with technology. Connect with him and learn more at EricRosenberg.com.
Editor: Claire Tak Reviewed by: Robert Farrington