8 Examples of “Mental Accounting” and How to Avoid Them
Mental accounting, including the sunk cost fallacy and anchoring, can make mastering your personal finances challenging.
Jay Cross is the creator of The Do-It-Yourself Degree, an alternative education framework that helps independent learners earn accredited college degrees in a fraction of the time (and at a fraction of the cost) of a traditional four-year program. His approach centers on credit-by-examination: testing out of courses using programs like CLEP, DSST, and Straighterline, which allow motivated students to demonstrate college-level knowledge without sitting in a classroom or paying per-credit tuition.
Jay's work speaks directly to one of The College Investor's core missions: helping people think more strategically about higher education before taking on debt they may spend years trying to repay. In an era when student loan balances in the U.S. have surpassed $1.7 trillion, the question of how to get a degree has never been more financially consequential. Jay helps readers understand that there are legitimate, accredited pathways to a diploma that do not require a traditional four-year commitment.

Mental accounting, including the sunk cost fallacy and anchoring, can make mastering your personal finances challenging.

What if I told you a crucial key to your investing success is something you never expected? It’s not a breakthrough stock-picking formula. It’s not a special brokerage account. It’s not a cutting-edge tax shelter. It’s your personality type. Now, bear with me: I’m not talking about astrology, newspaper horoscopes, or those scammy online tests. Those […]

Not many investors pay much attention to deflation or hyperinflation — most believe they are black swan events. Like a junk food eater who ignores diabetes because he feels okay right now, we tend to think of devastating, macro-level financial catastrophes in an abstract “out-of-sight-out-of-mind” way . . . until disaster hits our doorstep with total […]
As a human, there are certain caveman instincts that can make it harder to invest and make money. Here’s how to avoid them.
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