Bloggers and website owners have unique expenses compared to other business owners. For example, as a blogger, getting traffic to your site can be tough. Especially in the beginning. What if I told you can purchase advertising at a discount without any haggling, volume minimums, or other difficult techniques?
Or what if you could get rewarded for spending on website owner basics like website hosting, graphic design, and more.
In this article, I’ll share with you two credit cards that reward you for advertisement spending. This means 3X rewards or 3% cash back depending on the card.
American Express Business Gold Rewards Card
American Express seems to be the only company offering rewards or cash back tied to ad spending. They’ve been offering these programs for a while now and change them up periodically.
Let’s get into the details of the American Express Business Gold Rewards Card program. This program will reward you with 3X the points for select media (i.e., advertisement spending). Since you’re already spending money on ads, getting rewards is equivalent to receiving a discount on each ad purchase. Learn more here.
For both AMEX cards, the following advertisers are included within “select media”:
You can read more about select media details here: https://www.americanexpress.com/us/content/rewards-info/business.html.
You’re probably wondering, where’s Instagram? After all, it’s an extremely popular platform. I can’t argue with that. But when looking at advertising return on investment, how does Instagram stack up to Facebook?
Nanigans actually did a study and found that while Instagram CPM was cheaper, its click through rate (CTR) was lower than that of Facebook.
With this card, there is no fee for the first year. There after the annual fee is $175.
If your blog is under a business, you’ll also build business credit with this card. Besides advertising expenses, you can put all of your related expenses on the card. This will keep business expenses completely separate from personal expenses, which is a plus in the eyes of the IRS. It also makes things much easier for your accountant at tax time.
With additional expenses going onto the card, you’ll still earn 3X points since the following categories are included:
You’ll also receive 50,000 rewards points if you spend $5,000 within your first 3 months.
Have an employee? You can get them their own employee card. There is a $50 fee for the first employee card and no fee for each additional card.
Sound interesting? Learn more about the card here.
The Business Gold Rewards Card from American Express OPEN
- Welcome Offer: Earn 50,000 Membership Rewards® points after you spend $5,000 in purchases on the Card within your first 3 months of Card Membership
- Get 3x points - Choose 1 out of 5 categories (including advertising)
- Plus, 2X points on the 4 remaining categories and 1X points on other purchases
SimplyCash Plus Business Credit Card
This card has a few similarities with the Business Gold Rewards Card mentioned above. It’s also an AMEX card but instead of getting 3X rewards for ad spend, you’ll receive 3% cash back. Never heard of this card? Check it out here.
Additionally, there is no annual fee. You’ll also get a 0.0% introductory APR on purchases for 9 months.
Other perks include a $200 statement credit when you spend $5,000 in qualifying purchases during your first 6 months. Earn an additional $200 statement credit when you spend $10,000 in your first year.
One thing the SimplyCash card has that the Business Gold Rewards card doesn’t is 5% cash back. You can earn it by spending at U.S. office supply stores and on wireless telephone services.
Which Card Is Right For You?
The quick is that the Business Gold Rewards Card is for those who need higher spending limits. It’s also a charge card. That means you pay the balance off each month. Although there is an option that allows you to carry a balance when needed.
The Business Gold Rewards Card is better at managing expenses. AMEX provides you with a suite of tools to help you with expense management.
If you use your card internationally or to make international purchases, there aren’t any foreign transaction fees with the Business Gold Rewards Card.
For smaller blogs, the SimplyCash Plus Business Credit Card is perfect. It keeps your expenses down since there isn’t an annual fee. It’s a credit card and that means you can carry a balance without issue. Of course, you’ll incur interest fees.
If needed, cash advances are available. This is not an option for charge cards.
A Parting Tip On Spending Wisely
Before spending anything on ads, it’s important to know who your audience is. Knowing your audience allows you to develop a persona. A Persona lets you target the right people with your ads.
Andrew Herrault at Connective Insights, a web design an PR company, had this to say about advertising to the right audience, “Don’t be afraid to spend some money on advertising dollars. If your content is good, and you’ve set up an email list to retain your visitors, then try out social advertising. A hundred dollars goes a long way to getting some good exposure for a blog post. Just make sure you’re targeting the correct audience, otherwise you’re wasting money.”
One way to test if your blog is speaking to the right people is to have a friend, coworker or colleague take a look at your blog. Ask them who they think the blog is targeting. If it isn’t the answer you want, you know there’s some work to do.
What are your thoughts on the best card for online business?