Wisconsin 529 Plan Rules And College Savings Options

Wisconsin's 529 plan for do-it-yourself savers is Edvest, and for most Wisconsin families it's the right account: the 2026 deduction of up to $5,280 per beneficiary applies to Wisconsin's plans, and Edvest's portfolios cost 0.08% to 0.33% a year. Any Wisconsin taxpayer who contributes can claim the deduction, so grandparents get their own $5,280 per grandchild. The trap is timing: Wisconsin adds back any money withdrawn within 365 days of being contributed, and it also adds back deducted money you withdraw for non-qualified expenses or roll to another state's plan. If you're new to these accounts, start with how 529 plans work.
Wisconsin 529 Plans At A Glance
| Plan | Type | Annual Cost | Who It's For | Status |
|---|---|---|---|---|
| Edvest 529 | Direct-sold savings plan | 0.08%–0.33% a year (0.13% average); no sales charges, startup, or maintenance fees | Families who open and manage the account themselves | Open |
| Tomorrow's Scholar 529 | Advisor-sold savings plan | 0.16%–2.08% a year depending on share class, plus any sales charge | Families who want a financial advisor to pick investments | Open |
Wisconsin 529 Tax Deduction And Tax Rules
For the 2026 tax year, Wisconsin taxpayers can deduct up to $5,280 per beneficiary for contributions to an Edvest account, whether they file single or jointly, or $2,640 per beneficiary for each spouse filing separately (Edvest). The deduction is open to any Wisconsin taxpayer who contributes, not just the account owner, and contributions above the yearly limit carry forward to future years. Our state-by-state 529 tax deduction table shows how that compares with neighboring states.
The limit is per beneficiary, so a parent with three children can deduct up to $15,840 in 2026, and a grandparent can claim a separate deduction for the same grandchild. Growth is tax-deferred and qualified withdrawals are tax-free, including withdrawals for an out-of-state college, which our list of qualified 529 plan expenses breaks down. Non-qualified withdrawals and rollovers to another state's 529 plan are added back to Wisconsin taxable income to the extent they were previously deducted (Savingforcollege).
| Situation | Wisconsin Tax Treatment |
|---|---|
| Contribution to Edvest | Deductible up to $5,280 per beneficiary in 2026 ($2,640 each if married filing separately); any contributor can claim; carryforward allowed |
| Contribution to another state's 529 plan | No Wisconsin deduction |
| Qualified college withdrawal (any accredited school, in or out of state) | Tax-free |
| K-12 tuition and expenses | Tax-free on your Wisconsin return up to $20,000 per beneficiary per year |
| Student loan repayment | Follows federal rules (up to $10,000 lifetime); Wisconsin hasn't published separate guidance |
| Registered apprenticeship costs | Follows federal rules; Wisconsin hasn't published separate guidance |
| Non-qualified withdrawal | Federal tax and 10% penalty on earnings; previously deducted contributions are added back to Wisconsin income |
| Contribute and withdraw right away (529 churning) | Blocked; withdrawals within 365 days of a deducted contribution are added back to Wisconsin income unless the balance before the contribution covered them |
| Rollover from Edvest to another state's plan | Previously deducted contributions are added back to Wisconsin income |
| Rollover from another state's plan into Edvest | Principal is deductible, subject to the yearly limit |
| 529-to-Roth IRA rollover | No Wisconsin income tax or penalty if federal conditions are met |
Wisconsin is one of the few states that shuts down 529 churning. Edvest uses first-in, first-out accounting, and any withdrawal taken within 365 days of when the money was contributed, or carried forward, must be added back to your Wisconsin taxable income (Edvest). The add-back applies to the extent the contribution was deducted and the account balance before the contribution was less than the withdrawal (Savingforcollege). Plan tuition contributions at least a year ahead of the bill, and see how Wisconsin's rule compares with Michigan's, Montana's, and Utah's in our breakdown of 529 plan churning and withdrawal limits.
Wisconsin treats 529-to-Roth IRA rollovers the way federal law does: an account open at least 15 years can move up to $35,000 to the beneficiary's Roth IRA without federal or Wisconsin income tax or penalties, as long as the rolled money has been in the account at least five years (Edvest). Read our 529-to-Roth IRA rollover rules before you move leftover money.
Edvest says K-12 withdrawals up to $20,000 per student per year are free of Wisconsin tax (Edvest), but we couldn't confirm how the Wisconsin Department of Revenue treats the new federal category for postsecondary credential programs. Check with the department before relying on that use for state purposes, and see our breakdown of the 2026 529 plan expansion for what changed federally.
How Wisconsin's 529 Plan Ranks
Wisconsin ranks 7th of the 50 state plans in our best 529 plans rankings, which include Washington, D.C., with a 70.6% net return on investment. Our Net ROI score models $100 a month for 10 years at a 5% annual return, subtracts plan fees, and reinvests the value of the state tax break each year. Edvest lands near the top because its fees are among the lowest in the country and its 7.7% tax break is above the national middle.
| State | Fees (Basis Points) | State Tax Break | Net ROI |
|---|---|---|---|
| Indiana (#1 overall) | 12.5 | 20% | 87.8% |
| Minnesota | 8.1 | 10% | 73.5% |
| Wisconsin (#7) | 4 | 7.7% | 70.6% |
| Illinois | 8.25 | 5% | 65.9% |
| Michigan | 3.5 | 4.3% | 65.6% |
| Iowa | 14 | 3.8% | 63.2% |
Don't read this table as a reason to switch plans. Each state's score assumes a taxpayer in that state using its own plan, so a Wisconsin resident who moves to Minnesota's plan gives up the Wisconsin deduction and gets no Minnesota break in return. The ranking shows what a dollar is worth inside Edvest compared with what families in other states get, and the full rankings table lists all 50 state plans.
The gap with the top of the list comes down to two levers Wisconsin controls. Indiana's 20% credit is what puts it at #1, and Edvest's fees are already near the floor, so the size of the deduction is the lever left to pull. If that matters to you, share these numbers with your state legislators, and use our 529 plan tax deductions by state table to show how other states reward savers.
Should Wisconsin Residents Use Edvest?
Yes, for nearly every Wisconsin taxpayer who manages their own account. Edvest averages 0.13% a year in fees with no sales charges or account fees (Edvest), and a resident who picks another state's plan gives up a deduction worth up to $5,280 per beneficiary. Our 529 plan tax deductions by state table shows how Wisconsin's break compares.
Families who already hold another state's plan can roll the principal into Edvest and deduct it, subject to the yearly limit (Edvest), and our explainer on 529 plan rollovers and transfers covers the once-per-year federal limit. Nonresidents can open Edvest too, since anyone 18 or older with a Social Security number or tax ID can open an account, but they should first check where to open a 529 plan in their own state.
Four years at an in-state Wisconsin public university runs about $98,000 on campus, so the average Edvest balance of about $27,700 covers a little more than one year. Our Wisconsin college costs and financial aid breakdown lists tuition by school, and our 529 savings benchmarks by age show what to aim for.
Wisconsin 529 Plan Details
Edvest is managed by TIAA-CREF Tuition Financing on behalf of the State of Wisconsin (Edvest). As of June 30, 2026, Wisconsin's two plans held $9.97 billion across 369,836 open accounts, which ranked Wisconsin 18th among the states in 529 assets (The 529 Network). Our 529 plan and college savings statistics show how that compares nationally.
| Wisconsin Plan (June 30, 2026) | Open Accounts | Assets | Average Balance |
|---|---|---|---|
| Edvest 529 (direct) | 256,650 | $7.11 billion | $27,717 |
| Tomorrow's Scholar 529 (advisor) | 113,186 | $2.86 billion | $25,263 |
| All Wisconsin 529 plans | 369,836 | $9.97 billion | $26,966 |
Edvest 529 (Direct-Sold)
This is the plan to open if you're managing the account yourself. Savingforcollege lists a total annual cost of 0.08% to 0.33%, made up of a 0.04% plan manager fee and underlying fund expenses of 0.04%–0.29% on multi-fund portfolios and 0.05%–0.17% on single-fund portfolios, with Wisconsin's 0.10% state administrative fee currently waived and no asset-based fee on the Principal Plus Interest Portfolio (Savingforcollege). Edvest puts the average across all portfolios at 0.13% and charges no sales charges, startup fees, or maintenance fees (Edvest). On a $27,717 balance, the plan's average as of June 30, 2026, the 0.13% average fee works out to about $36 a year, which our 529 balance by age benchmarks can put in context.
| Program manager | TIAA-CREF Tuition Financing, Inc., with TIAA-CREF Individual & Institutional Services, LLC as distributor; sponsored by the Wisconsin Department of Financial Institutions |
| Minimum contribution | $25 to open; any amount after that |
| Maximum account balance | $613,240 per beneficiary across all Wisconsin 529 plans |
| All-in annual cost | 0.08%–0.33% (0.13% average across all portfolios); no asset-based fee on the Principal Plus Interest Portfolio |
| Investment options | 10 enrollment-year portfolios, 8 multi-fund portfolios, 6 single-fund portfolios, and 1 Principal Plus Interest Portfolio |
| Fund families | TIAA-CREF, DFA, TCW MetWest, Nuveen, T. Rowe Price, and Vanguard |
| Who can open | Anyone 18 or older with a Social Security number or tax ID |
| Official source | edvest.com |
Tomorrow's Scholar 529 (Advisor-Sold)
Tomorrow's Scholar is Wisconsin's advisor-sold plan, run by Voya under contract with TIAA-CREF Tuition Financing (Savingforcollege), and contributions to it count toward the same $613,240 per-beneficiary limit as Edvest (Edvest). Savingforcollege lists total annual costs of 0.41%–1.33% for Class A, 1.16%–2.08% for Class C, 0.68%–0.69% for Class C1 (TIAA-CREF portfolios), and 0.16%–1.08% for Class W, before any sales charge (Savingforcollege). Those totals include a 0.13% program management fee, which covers a 0.05% state fee, plus distribution and servicing fees of 0.25% for Class A, 1.00% for Class C, and 0.50% for Class C1. Compare the total cost against the self-directed options in our list of the best brokers to open a 529 plan.
| Program manager | Voya, under contract with TIAA-CREF Tuition Financing, Inc. |
| Program management fee | 0.13%, which includes a 0.05% state fee, plus underlying fund expenses of 0.37%–0.45% on age-based and static portfolios and 0.03%–0.95% on single-fund portfolios |
| All-in annual cost | 0.41%–1.33% (Class A); 1.16%–2.08% (Class C); 0.68%–0.69% (Class C1, TIAA-CREF portfolios); 0.16%–1.08% (Class W) |
| Share classes | Class A adds a 0.25% distribution and servicing fee, Class C adds 1.00%, Class C1 adds 0.50%, and Class W carries only the 0.13% management fee |
| Sales charges | Vary by share class; see the plan's disclosure documents |
| Account fee | $25 a year per investment option with $25,000 or less, waived for Wisconsin residents or accounts with automatic deposits of $25 a month |
| Minimum contribution | $250, or $25 a month through the automatic contribution plan |
| Maximum account balance | $613,240 per beneficiary across all Wisconsin 529 plans |
| Investment options | 9 age-based, 5 static allocation, and 18 single-fund options |
| Investment managers | Voya, T. Rowe Price, Fidelity, BlackRock, Wellington Management, American Century, Lazard, Baillie Gifford, and TIAA's Teachers Advisors, among others |
| Official source | Your financial advisor or tomorrowsscholar.com |
Other Wisconsin College Savings Programs
Upromise. Upromise lets you earn money for your Edvest account through rebates and rewards on everyday spending, and the Upromise credit card sends cash back straight into your child's 529 plan (Upromise). You can link an Edvest account to your Upromise profile, so the rewards stack on top of Wisconsin's state tax deduction.
Leftover money. Families with money left after college can change the beneficiary to a sibling, pay down up to $10,000 of student loans, or roll to a Roth IRA without Wisconsin tax if the federal conditions are met. Our list of what to do with leftover 529 money covers each option, and Wisconsin graduates should also check Wisconsin student loan repayment assistance programs.
Frequently Asked Questions
What Is The Wisconsin 529 Plan Called?
Wisconsin's direct-sold 529 plan is Edvest 529, and its advisor-sold plan is Tomorrow's Scholar 529. Both are open, and our 529 plans by state hub lists every state's plans.
Is The Wisconsin 529 Plan Tax Deductible?
Yes. For 2026, Wisconsin taxpayers can deduct up to $5,280 per beneficiary, or $2,640 per beneficiary for each spouse filing separately, with any excess carried forward (Edvest). Contributions to other states' plans don't qualify, which our state 529 tax deduction table shows state by state.
Can Grandparents Get The Wisconsin 529 Deduction?
Yes. Any Wisconsin taxpayer who contributes can claim the deduction on their own return, not only the account owner, so grandparents and family friends each get up to $5,280 per beneficiary in 2026 (Edvest). Our breakdown of how 529 plans work covers who can own and fund an account.
Can I Use A Wisconsin 529 Plan At An Out-Of-State College?
Yes. Qualified withdrawals are tax-free whether the school is in Wisconsin or another state, though money withdrawn within 365 days of a deducted contribution is added back to your Wisconsin income (Edvest). The list of qualified 529 plan expenses is the same no matter where the school is.
Can I Contribute To A Wisconsin 529 Plan And Withdraw Right Away?
Not without losing the deduction. Wisconsin adds back any withdrawal taken within 365 days of the contribution, tracked first in, first out (Edvest). Contribute at least a year before the bill comes due, and see how other states handle this in our 529 plan churning breakdown.
What Happens If I Withdraw Wisconsin 529 Money For Non-Qualified Expenses?
The earnings face federal income tax and the 10% federal penalty, and Wisconsin adds any previously deducted contributions back to your taxable income (Savingforcollege). Rolling the money to another state's 529 plan triggers the same Wisconsin add-back. Our explainer on the 529 plan penalty shows how to avoid it.
Can I Use My Wisconsin 529 Plan For Private K-12 School?
Yes. You can withdraw up to $20,000 per student per year for K-12 tuition at public, private, or religious schools, and Edvest says those withdrawals are free of Wisconsin tax (Edvest). Our walkthrough on using a 529 plan for private school covers the paperwork.
Related Wisconsin Resources
How We Sourced This Data
Plan details on this page come from the plan: the Edvest website, investment and portfolio pages, and FAQs (including its 2026 deduction limits, 365-day rule, Roth, and K-12 answers), Savingforcollege's Edvest 529 and Tomorrow's Scholar 529 plan profiles for fees, program managers, share classes, portfolio lineups, and fund families, and The 529 Network 529 plan data as of June 30, 2026. Tax rules come from Edvest's published answers on Wisconsin tax treatment and Savingforcollege's summary of Wisconsin's add-back rules. The college cost figure comes from our Wisconsin financial aid page, which draws on institutional cost pages and NCES IPEDS data. Read more about how we fact-check and update content.
Page refreshed annually in September, after Edvest publishes its updated fee schedule, and reviewed in January for tax season. Last full refresh: September 24, 2026.
Editor: Clint Proctor Reviewed by: Ashley Barnett

