It is always desirable to look at the company’s balance sheet and financial statements. But go beyond these and search far and wide for information on a company. Look at the opinion of its stakeholders such as customers, suppliers, employees and competitors. This is Fisher’s scuttlebutt strategy for investing.
You want to invest in companies that are going to stay strong for the long run. You'd be surprised what you can find out by simply seeking the opinions of others.
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